Posted by PHILEOS EVOO on February 27, 2023
When you get a cup of coffee, you might ask for cream and sugar in it, or maybe a dollop of whipped cream on top, depending on the drink. But what about adding olive oil? Starbucks is about to try it. Therefore, next time you’re at your local Starbucks ask for a shot of olive oil instead of milk or cream.If you like your coffee especially smooth, olive oil may be the next add-on to your daily cup of joe.
In the surrounding villages where Phileos EVOO is produced, villagers take two spoonfuls of extra virgin olive oil in the morning each day. Do they know something we don't? I just arrived back from Greece where I was visited my olive oil manufacturing plant, and it was not uncommon for me to be having daily conversations with local villagers who were well into their 90s.
The world’s largest coffee chain is launching a line of olive-oil infused drinks, with the beverages making their debut in Italy this week and the United States in late spring. Unfortunately, you will not be able to get your cup of Oleato in Canada as Starbucks has no plans to offer it here.
The olive oil will not be poured directly into the drinks, but will be infused either through steaming, shaking or blending the oil.
The word oleato – is a play on words between the Italian terms oliva (olive) and oliato (meaning oiled, and, by extension, smooth). It means “with oil” according to Starbucks.
“Oleato represents the next revolution in coffee that brings together an alchemy of nature’s finest ingredients — Starbucks arabica coffee beans and cold pressed extra virgin olive oil,” CEO Schultz said in a press release.”
“Today I feel just as inspired as I did 40 years ago, Oleato has opened our eyes to fresh new possibilities and a transformational way to enjoy our daily coffee.” Each cup of Oleato will be truly made with a spoonful of oil.
It’s already common to add fat to coffee, though it’s typically done through milk or cream. Olive oil, however, may be a healthier alternative because it is considered a healthy fat. The liquid gold contains anti-inflammatory compounds that may benefit your heart, bone and digestive health while also aiding to stabilize blood sugar levels.
It's nice to see a low-calorie, low-saturated-fat alternative like oat milk being the standard in these coffee orders as they get a punch of healthy fat and satiety from the olive oil.
The infusing of extra virgin olive oil by steaming or shaking it with oatmilk creates a “luxurious, textural experience that’s similar to whole milk in both hot and cold coffee beverages.
Starbucks is betting that people will hear about the concoction and try it because they want to know what it tastes like. And, perhaps because they've heard that there are health benefits to extra virgin olive oil. Heard of the health benefits? Where has everybody been? Phileos EVOO has been espousing these health benefits for many years. Unlike most other EVOOs sold in Canada, our brand is actually "really, really" healthy and certified as such.
What Starbucks failed to mention in their press release or does not realise is that not all olive oils are created equal. The true health benefits of extra virgin olive oil stems from the presence of polyphenols. This accounts for 99% of EVOOs health benefits. The rule of thumb is the more polyphenols in the oil the better. It’s really that simple and something most consumers in the North American market have not come to understand for many decades. Phileos extra virgin olive oil is packed full of these antioxidants and exceeds all other EVOOs currently sold in the Canadian market.
The new creations came about after Howard Schultz, the interim CEO of Starbucks, was inspired by the Mediterranean custom of drinking a spoonful of olive oil each day during his travels to Europe last year. Before long, he started taking olive oil alongside his morning coffee, and "soon he had the idea of trying the two together,"
In short, a drop of Phileos olive oil doesn’t hurt in your coffee nor in your everyday meals.