(Johannesburg, South Africa)
We desire to make our premium olive oil a staple for consumers in North America and around the world for that matter. To continue to manufacture the highest quality EVOO and make it available to consumers who now more than ever are concerned about their health and well-being. Phileos will always be committed to continually offering a superior quality olive oil at an unbeatable value that is attainable by all in the retail space.
Consumers should be apprised of the fact that only a very small percentage of the EVOOs produced throughout the world are comparable in terms of overall quality to our EVOO. Both consumers and retailers alike will come to understand and appreciate this as they learn more about our brand.
Low Acidity + High Content of Polyphenols + Good Flavour =
The guiding principles for Phileos are the following:
To be recognised as a trusted brand leader in the olive oil segment by both retailers and consumers who know “EXACTLY” what they are buying when purchasing our EVOO.
You will NEVER have to doubt its origin, quality or who the real producer was. Phileos is not a re-packager or reseller of someone else’s olive oil. We are an ACTUAL vertically integrated manufacturer. There is no guessing with Phileos, only the highest quality EVOO.
To offer a premium olive oil to the North American space that is rich in taste, flavorful, healthy and attainable by all.
Phileos accomplishes this by exceeding all the international standards for the grade known as extra virgin olive oil. Phileos exceeds all production, storage, transportation, testing and organoleptic requirements.
We are also committed to providing a premium quality product at at a fair and honest price. Truth be told, if we allowed the market to determine the price of our olive oil it would cost the consumer double the price to purchase it. Phileos is able to offer unbeatable value because we control the entire process of manufacturing the oil. First commencing from the picking of the olives, to it ultimately ending up on your kitchen table - cutting out all unnecessary costs along the way and thus creating substantial savings for the consumer.
To educate consumers on the healthy aspects of incorporating a premium quality Greek Extra Virgin Olive Oil such as Phileos into their daily diet.
Most people in North America don’t really know the extent of the health benefits of this masterful original superfood. In fact, they actually consume less than a tenth of what is consumed by people in other Mediterranean countries and twenty times less in Greece, which means they could be missing out on a simple and effective way to improve health and well being.
Numerous well-documented studies from around the world demonstrate the many health benefits of FRESH extra virgin olive oil. This makes it one of the most indispensable ingredients in a healthy diet and a product that all should be consuming.
The Mediterranean Diet has been shown to have numerous health benefits including reducing the risk of heart disease, stroke, and cancer. The glue of this diet that binds it all together is Extra Virgin Olive Oil which emphasizes eating more heart-healthy fats-poly- and monounsaturated fats-and fewer saturated and trans fats.
Famed British Chef and TV personality Gordon Ramsay has declared that Greek Food is his most favourite cuisine in the world because of the healthy ingredients used. The mainstay of this cuisine is... you guessed right - Extra Virgin Olive Oil. Chef Ramsay also states there is no coincidence that people in Greece live well into their 90s.
To provide increased economic opportunities for the Phileos family of artisan farmers through the export and introduction of our product to new markets.
At Phileos supporting our family owned farms where artisan farmers can receive fair prices for their crops is of paramount importance to us. Our health and well-being should be a priority! PHILEOS EVOO places people and planet before profit. We are strongly committed to the principles of fair trade. We do so by:
i) Making artisan farmers economically independent
ii) Paying our EVOO farmers an acceptable price by mutual agreement, higher than the market rate per kilo/litre of oil ensuring socially acceptable earnings
iii) Exporting our Premium Olive Oil with fair trading practices, the concern being for the social, economic and environmental well-being of our cherished farmers
To produce extra virgin olive oil in a sustainable and socially conscious manner.
Phileos EVOO is a dedicated steward of the land that our ancestors left us. We respect the environment and believe if you're good to the land, the land will be good to you! Not only does the Phileos process make better-tasting oil, but also creates a smaller carbon footprint and preserves the land of our ancestors. Not only that - nothing in the olive oil making process is wasted. PHILEOS EVOO cares greatly for the environment by maximising use of sustainable energy and raw materials while minimising waste and pollution.