posted by PHILEOS EVOO on October 28, 2024
think everyone would agree with me that “everything tastes better when olive oil is involved.” Not only that, but extra virgin olive oil is also a very healthy alternative to all of the oils found in the market.
My ancient Greek ancestors knew a thing or two about the benefits of this “liquid gold”. They have been consuming the oil of the Gods because of its many therapeutic benefits. So, I asked myself, why shouldn’t consumers have access to a high quality olive oil at fair prices? "We don't need luxury in the olive oil industry. We just need really high quality at a price point where as many people can experience it as possible." This is the value proposition that Phileos of Sparta Premium olive oil offers everyone” and was the impetus that drove me to introduce my ultra premium brand Phileos of Sparta to the Canadian market.
As most are aware, olive oil prices over the last few years have reached sky high prices. This is due to extreme environmental conditions in the world’s top-olive producing countries in Southern Europe, prolonged droughts and deficiencies in irrigated lands that have led to agricultural disruption and hampered production. This has resulted in increased competition among suppliers and “so-called” suppliers to keep costs down at the moment, but not sacrifice their profits.
“Most olive oil suppliers have resorted to compromising on quality to maintain their margins. They have used inferior oil such as lampante which is not suitable for human consumption, or procured oil from other producers and countries with inferior quality olive oil and less stringent production standards. If you're familiar with olive oil production, you’ll know that extra virgin olive oil is extremely inefficient to produce – that’s one of the reasons it’smore expensive.” These practices are deceptive and in my opinion criminal. The adulteration of olive oil is widespread as a result of record-breaking prices. Consumers should not be mislead and sold a bill of goods.
“There are stories all over the new with law enforcement agencies seizing tens of thousands of litres of olive oil and arresting suspects worldwide for fraud in the past several months.”
This practice has miffed me quite a bit and I felt obligated to speak out on this issue. How can a premium extra virgin olive oil sell in this market below the actual cost of a kilo of olive oil? How can brands continue selling the same volumes when production is down 2/3 year over a year? How can a so-called estate producer supply the entire Canadian market with a few thousand trees each producing limited amounts of oil? How can a new private label brand source olive oil with a few trees and a “heart-tugging” story. The simple answer is they CAN’T! They have to find oil from wherever they can source it, and pass it off as their own. There is no way for customers to know if the oil has been adulterated, unless they purchase it from a reputable and well-respected brand such as ourselves, who have the adeptness to produce the quantities and quality regardless of market conditions.
Phileos has the ability to operate in the toughest conditions and continue delivering high-quality EVOO to our customers without increasing prices significantly. This is what a real manufacturer can do, and why you should always buy Phileos of Sparta. No second thoughts or questioning of product quality!!!!
The olives used to produce our Phileos Premium brand are derived from our own olive orchards in Southern Greece, recognised as not only one of the best olive growing regions in Greece, but the world. This is where the Aegean meets the Mediterranean making for the most ideal bio-climatic conditions for growing olives, The area of Laconia, Greece is dotted everywhere with olive trees.That’s all you see aside from the mountains and beautiful blue water.
We are a “true” olive oil manufacturer that produces our own olive oil which is authentic, fresh and healthy. Therefore, consumers can rest assured every time they purchase Phileos of Sparta they are getting exactly what we purport to be – a high quality, single-sourced, “Greek” Extra Virgin Olive Oil.